We spent fucking years talking everybody out of popup windows and now 90% of sites are doing this. Great job, thought leaders. Bright futures all round.
REBLOGGED FOR TRUTH (also to note that a bunch of these popup windows totally botch the mobile-browsing experience). Reading too many sites on the web lately has become the equivalent of driving down a particularly bright-sign-stuffed stretch of highway—only here the desired effect is not reading but clicking on to other pages, then not reading those things but clicking on other pages, and so on, and so on and so on…
Seriously, why have modals/lightboxes somehow become ok?
ALSO - the fact that that inner email box just seems to cut off is making me want to have a seizure. Basic design 101.